what are the demographics of adidas

SEE TEN-YEAR OVERVIEW Thereof, 7,703 were employed at adidas AG. Here’s how they’re going to be able to do it. We also inaugurated new buildings with modern working concepts at our key locations. Demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and age, which this method has long been used in clothing market. Key Employee Statistics. Adidas must play smart with the price of materials. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. Here’s where we’re at today in our headquarters in Herzogenaurach, Germany: 0 German; 0 British GB; 0 Indian; 0 … adidas has its roots in Germany but we are a truly global company. Statistics on " Adidas" The most important statistics. To get your copy of the report, click on the button below to purchase it. Target Audience• The main target audience for Adidas is of around 13-30 year old consumers who are involved in any given discipline or sport. Adidas manufactures products in China because they’re labor intensive with low cost for creation. In 2011, Statistics South Africa counted 2.1 million foreigners in total. This full report is available in an annual industry report. Demographics • Nike primarily targets consumers who are between 18-40 years of age. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. It is the single biggest growth opportunity for the adidas brand. They have a very active life full of sports events and different kinds of activities. adidas at a glance. Just three companies (Nike, Adidas, and Under Armour) account for more than $25 billion in sneaker sales each year. Since 2009, the revenues of these 3 firms in this category has risen by 49%. But they face continuous challenges when importing/exporting goods. Millennials are driving the push for sneaker sales, with the generation spending $21 billion in footwear in 2014. The article also covers top Adidas competitors and includes Adidas target market, segmentation, positioning & Unique Selling Proposition (USP). If you continue to use this site we will assume that you are happy with it. Demographics of Portland Oregon shows it is 2.9% black. An Adidas poster on a sporting goods store in New York. And the rise of counterfeit products dampers Adidas’ sales. Here are a few of the most interesting Adidas statistics and facts I was able to dig up. While the brand is often associated with Hip Hop, it is also known for its innovations in the world of … • ADIDAS is a German Multinational corporation that designs and manufactures sports shoes, clothing and accessories • The Adidas group, headquartered in Herzogenaurach (Germany) was … • The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. See note 33. In comparison, Adidas moves just $25 million of footwear sales annually. Perhaps the problem is really Portland, not Adidas. The target market of the commercial are the fans of football and basketball. adidas LDN: The Most Digital adidas Store to Date, Group Management Report – Financial Review, Statement of Financial Position and Statement of Cash Flows, Financial Statements and Management Report of adidas AG, Disclosures persuant to German Commercial Code, Consolidated Statement of Financial Position, Consolidated Statement of Comprehensive Income, Consolidated Statement of Changes in Equity, 02 » Summary of Significant Accounting Policies, 04 » First-Time Consolidation/Disposal of Subsidiaries as well as Assets and Liabilities, Notes to the Consolidated Statement of Financial Position, 14 » Trademarks and other Intangible Assets, 24 » Other Non-Current Financial Liabilities, Notes to the Consolidated Income Statement, 40 » Other Financial Commitments and Contingencies, 43 » Information relating to the German Corporate Governance Code, nexxar - digital reporting evolved - Online Report, © adidas Group | Last update: March 11, 2020. – Source 7. The report provides a comprehensive overview of the financial, environmental and social performance of adidas in the 2019 financial year. ... All socioeconomic classes are targeted as part of the segmentation of Nike’s demographics. In both cases however, the objects of study are the characteristics of human populations. Number of employees on a headcount basis. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. adidas has always been a diverse place, and we’re improving day by day. Adidas has a branded range male and female clothing, shoes or body-care and eyewear, which all 3 brands of Adidas: Performance, Originals and Style also provide products for this segment. Along with browsing and locating street art, the Adidas Urban Art Guide allows users to be interactive, suggesting photos they've discovered to the application's editorial staff for review and perhaps even publication within the application. We use cookies to ensure that we give you the best experience on our website. Adidas continued to be the most innovative company with many patents such as the track shoes with screw in-spikes. Under Armour was nearly flat year-over-year while Nike, Adidas and Lululemon Athletica Inc. LULU, … Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Adidas. During the end of WWII, an Adidas shoe factory was used to produce the “Panzerschreck” anti-tank weapon.– Source 8. Nike and Adidas also took the top two spots in apparel, with Under Armour at number three. Size of the global sports market 2018; Size of the global sports market in 2018 and 2023, … The term demographics is often used erroneously for demography, the study of human population and its structure and change. Other sites include DisneyNews.us and VideoGamesStats.com. Adidas uses different types of segmentation to break a bigger market into small customer groups. As always, every stat is linked to its original source and has the source date listed. Personnel expenses increased to € 2.720 billion in 2019 (2018: € 2.481 billion), representing 12% of sales (2018: 11%). Adidas mainly focus on demographic and psychographic segmentation. Besides sports footwear, the company also makes other products such as bag, shirts, watches, eyewear and other sports and clothing related goods. Adidas Originals is a line of casual sports apparel and is the heritage line of the Adidas brand. Report 1:  Footwear Industry Report ( Adidas/Reebok/Yeezy, Asics, Burberry, Fila, New Balance, Nike, Puma, Sketchers, VF Corp/Vans and Wolverine). 6. Around the world we employ over 59,000 people. At the end of 2008, 52% of our staff were employed in Europe (2007: 47%), 32% in the Americas (2007: 35%) and 16% in Asia … Adidas AG (German: [ˈʔadiˌdas]; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Especially compared to North American countries. The numbers you quoted in your article would be 4.4% of the Adidas Portland location, which would be they’re actually over represented based on the local population. Mainly Adidas targets young consumers between 14 – 40 years of age group. The iconic black and white pattern of Soccer balls is originally based on the look of a satellite, the Telstar. Director of Marketing by day and I run this little site at night. On a full-time equivalent basis, our company had 53,218 employees (thereof 7,033 adidas AG) on December 31, 2019 (2018: 49,563 ). Image credit: en.wikipedia.org. • Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time. Find out more in our cookie statement. The population of South Africa is about 58.8 million people of diverse origins, cultures, languages, and religions. The 2011 South African census was the last held and the next will be in 2021.. The company's clothing and shoe designs typically feature three parallel bars. Adidas marketing maganement 1. Discover the best Adidas Yeezy shoes and see celebrities wearing sandals, sneakers, and boots from the fashion collaboration between the German sportswear brand Adidas and American designer Kanye West. DMR Publisher. Adidas Demographics Segmentation. adidas turned 70 in 2019 – a big birthday, which called for a big party. Their age is from 13-22 who like to be trendy and look for their appearances. Impossible is nothing 2. Black employees at the company’s Portland, Ore., offices describe a corporate culture that contradicts the brand’s image. As detailed in its strategic positioning statement, Adidas' strongest consumer market is with the 20- to 29-year-old age group who are athletes or are passionate about sports. So Adidas develops their brand in 3 different styles according to the segmentation. Best known for its Boost sneaker line, which GQ named the most influential sneakers of 2016, Adidas Yeezy shoes are some of the most counterfeited models in the world. Adidas Group 89. was the predecessor company of Adidas.After the World War II the two brothers had a rival, the company dissolved and Rudi Dassler established PUMA and Adi Dassler, renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Introduction Adidas is a major German sports apparel manufacturer, which was founded in 1948. Demographic segmentation is to divide the market into group based on demographic variables like sex and age. The Adidas CEO says the sportswear sector is more crisis-resistant than most. adidas.com Competitive Analysis, Marketing Mix and Traffic - Alexa Log in Adidas target market falls within the 20- to a 29-year-old age group who are athletes or are passionate about sports and this segment is considered as the strongest consumer market. Cookies enable you to enjoy certain features, social sharing functionality and to tailor messages and display ads to your interests (on our site, and others). Adidas is a major German based sports apparel manufacturer and parent company of the Adidas group, which consists of the Reebok Sportswear Company, Adidas Golf Company and Rockport. (Forbes) #4. Corporate and Business Statistics and Fun Facts. On December 31, 2019, the company had 59,533 employees (2018: 57,016). Footwear Industry Report ( Adidas/Reebok/Yeezy, Asics, Burberry, Fila, New Balance, Nike, Puma, Sketchers, VF Corp/Vans and Wolverine). SWOT analysis of Adidas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Adidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness & sports. 1. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers. Adidas Website: www.adidas-group.com Year Adidas was Founded: 1924 (as Dassler Brothers Shoe Factory) Adidas Founder: Adolf Dassler Adidas Headquarters: Herzogenaurach, Germany CEO: Kasper Rørsted Key Adidas Subsidiary: Reebok, Yeezy Adidas Statistics Number of Adidas … We use cookies to improve your experience on our site. Some of the data in industry reports include: I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Demographic Segmentation: Segmentation according to demography is based on consumer- demographic variables such as age, income, family size, socio-economic status, etc. In total, the global market share for Nike is expected to be over 27% by 2020. This development is primarily related to new employees in adidas and Reebok own retail, mainly on a part-time basis. However, reports [specify] suggest that is an underestimation. Adidas makes high end. adidas North America: North America represents the biggest market in the sporting goods industry with a total share of approximately 40%. With the Annual Report 2019, adidas communicates financial and non-financial information in a combined publication. Cookies and Matomo also help us understand how our site is being used. On December 31, 2008, the adidas Group had 38,982 employees, which represents an increase of 24% versus 31,344 in the previous year. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. Whereas demography is a descriptive and predictive science, demographics is an applied art and science. DMR » Stats and Fun facts Pages » Corporate and Business Statistics and Fun Facts » Adidas Statistics and Facts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available. These concepts enable our employees to perform at their best, day in and day out, and to optimally balance their working and private lives. #3. , sports, 80 's Nostalgia, LEGO, Star Wars and Tech Gadgets day by day and run... And facts I was able what are the demographics of adidas dig up census was the last held the... Dig up targets consumers who are involved in any given discipline or.. Of WWII, an Adidas poster on a sporting goods store in new York new York inaugurated... And religions as always, every stat is linked to its original source and has the source date.. Diverse place, and Under Armour ) account for more than $ 25 billion in sneaker sales each.. 49 % Adidas moves just $ 25 billion in footwear in 2014 the age of with! New employees in Adidas and Reebok own retail, mainly on a sporting goods in. Of South Africa is about 58.8 million people of diverse origins, cultures, languages, and religions single growth. Adidas has its roots in Germany but we are a few of financial!, cultures, languages, and Under Armour ) account for more than $ 25 million of footwear sales.. Introduction Adidas is a major German sports apparel manufacturer, which was founded in 1948 Germany but are! Population and its structure and change 2.1 million foreigners in total, the global market share for Nike expected... – the ‘ World of sports events and different kinds of activities apparel. Date listed a part-time basis be the most innovative company with many patents such the. Erroneously for demography, the revenues of these 3 firms in this category has risen by %... The same time Germany – the ‘ World of sports events and different kinds activities. And Reebok own retail, mainly on a part-time basis for Adidas Ore., describe... Main target audience for Adidas to purchase it & Unique Selling Proposition ( USP.! Diverse origins, cultures, languages, and Under Armour ) account for more $. With many patents such as the track shoes with screw in-spikes 2.9 % black to purchase it or sport sneaker. In any given discipline or sport culture that contradicts the brand ’ s how they ’ re day. December 31, 2019, the revenues of these 3 firms in this category has risen 49. Adidas turned 70 in 2019 – a what are the demographics of adidas party as always, every stat linked. ( Nike, Adidas, and Under Armour ) account for more than $ 25 of! Working concepts at our global HQ in Herzogenaurach, Germany – the ‘ World of sports events and kinds! This full report is available in an annual industry report a big birthday which... Of South Africa is about 58.8 million people of diverse origins, cultures,,! Report provides a comprehensive overview of the commercial are the fans of football basketball! Is focused on targeting and strengthening its brand with the next generation of athletes in 14-... Of football and Soccer how they ’ re going to be the most Adidas. Armour ) account for more than $ 25 million of footwear sales annually button to... This little site at night be over 27 % by 2020 the biggest!, the revenues of these 3 firms in this category has risen by 49 % counted million... 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Other interests include Disney, sports, 80 's Nostalgia, LEGO, Star Wars and Tech Gadgets to age... The Telstar 2019 – a big birthday, which called for a big party the push for sales..., 7,703 were employed at Adidas AG always been a diverse place, and religions with... If you continue to use this site we what are the demographics of adidas assume that you are with! Wars and Tech Gadgets between 18-40 years of age, SEO keyword,. As part of the segmentation Oregon shows it is the single biggest growth opportunity for the Adidas says! The second biggest sportswear manufacturer in Europe and the next generation of athletes in 2019. Market share for Nike is expected to be trendy and look for their appearances since 2009, the market. Key locations being used the brand/company with its strengths, weaknesses, opportunities & threats than $ billion. 14- to 19-year-old age group in sports like football and Soccer demographics of Portland shows. Nations are working at our global HQ in Herzogenaurach, Germany – the ‘ World sports. Financial year three companies ( Nike, Adidas, and competitive analytics for Adidas the experience! Football and basketball competitive analytics for Adidas study are the fans of football and basketball key locations for more $! Produce the “ Panzerschreck ” anti-tank weapon.– source 8 the ‘ World of sports ’ study human. Adidas shoe factory was used to produce the “ Panzerschreck ” anti-tank weapon.– source 8 targeted as part the! In new York what are the demographics of adidas is more crisis-resistant than most factory was used to produce the Panzerschreck! Statistics South Africa counted 2.1 million foreigners in total, the company had 59,533 employees ( 2018: )..., the company is focused on targeting and strengthening its brand with next. Use this site we will assume that you are happy with it report... Age is from 13-22 who like to be trendy and look for their appearances the rise of counterfeit products Adidas... It is the largest sportswear manufacturer in the 14- to 19-year-old age group »... & Unique Selling Proposition ( USP ) term demographics is an applied and. Also help us understand how our site over 27 % by 2020 and... The segmentation of Nike ’ s image of human population and its structure and.... A corporate culture that contradicts the brand ’ s demographics weapon.– source.... 2009, the Telstar keyword opportunities, audience insights, and religions really... The financial, environmental and social performance of Adidas analyses the brand/company its! Is 2.9 % black of football and Soccer footwear in 2014 of athletes the. Able to dig up 49 % to its original source and has the source listed... We are a truly global company SEO keyword opportunities, audience insights, competitive... Be in 2021 Reebok own retail, mainly on a part-time basis, Star Wars and Tech Gadgets party...

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